The challenge for the Italian Trade Commission Marble Center was to attract the attention of architects, ensuring that they would fall in love with the material. Attention was focused on the marble by laying out 80 distinct samples in the shape of a nautilus shell, following the Fibonacci spiral. Samples floated on a nearly-invisible steel frame that rose slowly from knee level to eye-level.
The spiral path led architects to the center of the spiral, stopping to gaze at the beautiful marbles and then retraced their steps back out, reinforcing the experience. Because the marble was treated in a jewel-like manner, the 30’ x 40’ exhibit weighed less than 2,500 pounds.