The challenge of the AT&T Exhibit was to create a functional and flexible system to last a minimum of five years in the constantly evolving field of technology. Without appearing modular, the design had to work well in multiple configurations while successfully adapting to upcoming products and future uses.
The main focus became the “Super Kiosk” which could be arranged to be used as a demo station, a presentation area or a video wall. Both the client and design team wanted to occupy a minimal carbon footprint with the exhibit. Aspects that contribute to lowering the carbon footprint include the use of LED lighting, recycled steel, partially recycled fabric, and environmental laminate.
All signage is video screen based which eliminates use of printed signs to be discarded after each show. Overhead space is defined by a bright “Network of Possibilities” sphere, which contains internal animated LED lights that attract attendees from across the hall.