Exhibition for SHRM
A company known for their employee recognition programs, O.C. Tanner needed an exhibit that would simply delight.
The entire booth was a series of moving icons that rocked back and forth, spun, popped up and down, and rotated. This movement was a metaphor for the way a well motivated workforce works together. During the presentation, the speaker described what happens if your employees are not motivated, throwing a large blade switch (think Frankenstein creation), causing the entire moving exhibit to stop dead. Over the course of the few days of exhibiting, the company collected 2,200 leads, which was a 37-percent jump from previous counts.
“I have had so many positive comments about the design since we unveiled our new brand in Chicago. When I traveled to other Human Resource shows this fall I heard fond remembrances of those HR folks who were in Chicago and came to our booth. They consistently said it was a remarkable design. So Mitchell you havea lot to be proud of with your design efforts.”