Car Show Exhibit
Our idea was to go beyond kicking the tires by adding another level of fun and intelligence to the exhibit without adding more dollars. The exhibit used low tech interactive displays, simple video, clean shapes and straight forward finishes to accomplish an elegant yet fun experience.
The exhibit reused a great deal of existing material, emphasized the engineering quality of the German company, while also keeping the cost low. Using a more restrained color palette for the exhibit allowed the color of the cars to shine.
To highlight the variety of car color options, bowling balls were painted and mounted on bearings which allowed them to be spun. These hung above the selection of fabrics, where attendees were invited to slide fabric samples along the rail to match the exterior paint colors. A wall covered in personalized rear-view mirrors brings humor to the show floor. Lifestyle hardware filled the exhibit with hopes to appeal to a youth market, a key example being the displays of factory wheels which sit on blue skateboard wheels.