Mobile World Conference - Barcelona
Visa International asked Mauk Design to design their exhibit experience for the Mobile World Conference in Barcelona. Mobile phone commerce is the centerpiece of Visa’s new commerce direction, and the exhibit had to tell that story.
Overhead an interlocking web of LED’s traced back and forth, portraying the fully integrated aspects of Visa’s offerings. On the ground floor a metaphorical flower stand, and car provided a backdrop for actual demos. A theater allowed more in depth briefing of Visa’s mobile platform. The top floor included a cafe, seating areas and three conference rooms.