Corporate jets are precious objects in many senses: what they carry is valuable, and they are complex and costly to service and operate. Employees at Duncan Aviation are specialists in maintaining business aircraft, work that must be done skillfully by very rigid deadlines.
As a company that has worked with Mauk Design from the very beginning 25 years ago, Duncan Aviation has provided the design team opportunities to create exhibits, branding, collateral and packaging. Mauk’s success with Duncan is very much about making simple ideas work: ideas like confidence, people skills, and time management. The depth of understanding between client and designer has made it possible to express these ideas in a highly original formal language, one which communicates well in it’s context.
The first exhibit done by Mauk Design for Duncan Aviation contained a photo gallery of hand-tinted black and white photographs of Duncan employees. Each employee signed the dominating black airfoil pylon, which created a sense of verticality in the exhibit.
As the second exhibit designed by Mauk Design, it became very important that the booth highlighted the talents of the staff and their expertise in time management. The design consisted of an entrance portal, shaped like a vertical aerofoil, and a conference enclosure behind.
The entrance portal was covered in portrait photographs of every Duncan employee, and the conference enclosure with a series of clocks. The employee portraits were a great success. For the first time some aircraft owners and managers could see who their Duncan contact was, which succeeded in making the company human to its clients.